While the nation (world?) readies for this weekend’s Superbowl festivities, I’m readying myself for #BZBowl, the multichannel evaluation of SuperBowl advertisements that plays on Twitter while the game plays in Dallas. The Brainzooming Group acts as host to a terrific set of marketing & advertising experts-fans-geeks who watch the ads with more zeal than the play on the field.
Given that the single day SuperBowl has creeped its way into a full week of activities, I’m doing the same thing in advance of #BZBowl, with a series of Service Encounters posts based on recent experiences with SuperBowl 2011 advertisers.
As a service experience guy, my angle on #BZBowl is to evaluate the gap between the promises advertisers make through external communications & interactive marketing and the service delivery that customers actually receive.
I invite all to follow #BZBowl during the game, participating in the formatted evaluations or just giving feedback on which of this years’ ads you like or dislike.
The paradox of insular language
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